How to market your website? Part three - Email Campaign

Email marketing is crucial in getting your client database updated with the happenings of your website. An active and well written newsletter will keep the traffic flowing through your website.

What makes a successful email marketing campaign? Email's shouldn't be only about exposing your subscribers to your new products/services. We are all exposed to media every where we go, be it the radio, newspaper, television or the side of the road... Advertising is everywhere! So why do people surf the net? No it's not to find an advert but rather to find informative information. An email should capture your client's attention because of the valuable content that you are providing them.

Each company needs a vision, you as the webowner need to find a way to captivate your audience with your vision. Once they believe in your vision they'll purchase from you. It's no use sending emails out about your product and how much it costs... People are tired of this and send these type of emails straight to the rubbish bin.

Here are a few examples of successful internet companies that have got great visions which keep their customers coming back for more: Google's vision is to be a "simple free search engine," Amazon is the "biggest online book seller," Digg is an "excellent book marking site," Technorati is all about "blog search," Snap is a "cool behavioral search engine," and eBay is an "anything goes auction site." What's your vision?

So what do you write in your newsletters? The best way to start is to collect all your most frequently asked questions by clients/customers. You could also write about personal experiences that will help your subscribers, remember that people love stories and if the stories are informative they will be clicking on the link to your site to find out more in no time. These clicks will turn into sales.

Your emails should also convey a message to your subscribers, this is an excellent way to build trust. I go back to the old story of trying to sell via your emails, no one is going to trust you if you keep trying to sell them something... If you provide great informative content you will have customers for life!

WebGrowth