Part Two of 'How to market your website' will explain the pros and cons of web design. The thought process while designing and programming a website should always be: simple design for the human eye, quality content for the search engine spiders.
I'm going to keep my points short and to the point:
1) Don't have lengthy pages. Visitors hate scrolling down, this is not interesting enough for them. Human nature tends towards discovery and excitement, it would be more beneficial for you to insert links to new pages. The text links must create interest, try using adjective text to entice the visitor.
2) New topic for each web page. Each page should be about one topic with content rich keywords. If not then the pages will be to generalized and will not be optimized correctly. The content should correspond with the meta keywords creating a high keyword density without looking to 'spammy'. This will help the site's SEO.
3) Images. Images should be in .gif format or very small .jpeg files i.e. 30kb. Just the other day I was asked to optimize a site, the site was filled with .jpeg images that were very large which slowed the downloading process even with broadband. Web spiders are also able to read images providing they have alternate text (hidden text that describes the image).
WebGrowth
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